Your Brand is Your Business

[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text]

What does the word ‘brand’ mean? Decades ago, David Ogilvy offered maybe the best definition:

”The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.”

Reinforcing your brand name, personality, reputation, logo, product packaging, graphic design, etc are all necessary to build trust and engage your customers. The more you repeat these things consistently, the stronger your brand becomes, and the more trust you earn with prospective customers. And trust is what will ultimately earn you purchases and loyal customers (Vrountas, 2020).

We juggle many balls as a small business owner and own many different job titles, from bookkeeper, marketing, social media driver, blogger, website developer, floral designer, courier, HR specialist, operations manager, quality control, receptionist, purchasing manager, payroll, cleaner…. the list goes on! Jumping from task to task can be very stressful and overwhelming for the business owner.

You can’t be great at every task but you can aim to become a better juggler with planning, prioritizing and scheduling.

Be proactive with your daily priorities in the business but be realistic that your goals are achievable. You need to allocate a block of time to work ON your business not IN your business.

How do you want to be perceived, how would your customers rate your service, your products, your price?

A strong brand is more than just a logo, it should reflect your look and feel of your business and what sets it apart from your competitors. It expresses the strengths and personality of your business.

Ideally once you have your website, social media platforms and marketing plans in place and set up, you only need to spend 10 minutes every day working ON your business to see real results and/or make any changes.